How To Use
This is a tough license agreement upon the Licensee. A Licensee should work to soften the terms of this agreement prior to using it. For a Licensor other than a Disney, this is an unusually strong and powerful agreement that should serve them well if they can get a reputable firm to agree to its terms and conditions. The risks of these licensing agreements relate to the Licensee losing focus on their basic business and only promoting the licensed brand(s). If something goes wrong with the licensed brand, whether due to arguments with the Licensor or marketing weaknesses, the Licensee often suffers unusually large damages because they removed their focus from their basic unlicensed products.
- Make multiple copies. Give one copy to each signatory. Put one copy in each related file.
323.Trademark License Agreement