How To Use

Using this form nails down the exact terms of any advertising you do. If used regularly, it also provides evidence of its being the standard and normal procedure for your company.

This can be helpful if you receive any bills for any advertising not authorized by you since you would normally have this agreement in place. In other words, in challenging such a charge, you can maintain that you always sign these kinds of agreements. If this is in fact the case, most courts will uphold your defense accordingly.

  • Make multiple copies. Keep one in the file of the advertiser source and another in a master file for all advertising agreements.
  • If you are the advertiser, you are wise to get these agreements signed so there can be no dispute as to your authority to act on behalf of the customer and bill them accordingly.
  • Modify the form to fit the exact needs of the advertising you are doing.